Many new pages are created on Facebook every day by brands that need to use the network for wither exposure or marketing or both. There are many small businesses that want to use Facebook and need to know about some initial tips to get started with their facebook page.
Facebook page management is no rocket science, but it can lead your brand to either a successful presence or nothing at all, if you don't pay attention to some details. You have to start with the basics. Your every-day process with your page is your posts, information you share on your page and your fans will see. First take a note that not all of your fans will see your post. Let's say you have 1000 fans, only about 10-15% of your fans are expected to actually see that post. What's important here is to make your post appealing so whoever sees it, will be able to engage with it, thus either comment, share or like it.
Take a look at our video for those tips :
Every time a Facebook user likes, share or comments on your post, your post reaches more people, the user's friends at first and then maybe even more. To make your post appealing, you have to share in it information that is :
1. interesting to your fans
2. complete and solid, enough for people to understand
3. nice-looking, containing a photo, some text and a link
In your facebook post, you can include any combination of the "things" below :
1. some text, either short and "smart" or lengthy and descriptive
2. a photo, nice-looking and polished, at best have it created to fit Facebook's image sizes ( you can find inforgraphics about the sizes via i.e. Pinterest )
3. a link to an external source for further reading, i.e. an article or a website
4. your location, the place where you are posting from, i.e. the international excibition
You can also post some more types of info on your page such as :
1. an important event, a milestone for your brand
2. an event that's about to take place so you can invite your fans to join and come
3. an offer for your Facebook fans to get i.e. 20% discount on a product
You can target your post to a specific audience based on location, gender, age e.t.c. Not all of your fans are interested in all of your posts, often this is the case. Targeting your posts will allow you to channel your info in specific audiences but there is a "trap". Each post that is targeted, will only be shown to users that are logged into Facebook, so Facebook can determine if the user fits or not the targeting profile you specified. So those posts will not be publicly displayed on Facebook.