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Attract new followers with Twitter Advertising

Most social media platforms have already incorporated ads to their features, and Twitter is one of them. If you’re managing a professional profile on Twitter, it’s important, especially if you're new, to gain some followers fast or promote some of your tweets that contain information about offers for your customers and significant updates concerning your brand.

How does advertising work on Twitter?

For starters visit and login with your Twitter account. Once you select the “Get Started” option you’ll have to decide whether you want to promote your tweets or your account.

Promoting your tweets means getting your message in front of more of the right people and paying only when users engage (retweets, replies, favorites, and follows). Promoted Tweets are ordinary Tweets paid for by advertisers who want to reach a wider group of users or to spark engagement from their existing followers and they are clearly labeled as promoted. Note that there is an option for users who dislike a Promoted Tweet to dismiss it from their timeline with a click, using the “Dismiss” button that appears as part of the Tweet.

Promoting your account means growing your follower base and build an audience of new and existing customers and paying only when you add a follower via your Promoted Account. Promoted Accounts are part of the Who To Follow feature, which suggests accounts that users don’t currently follow and may find interesting.

Promoted Tweets Campaign

If you choose to promote your tweets, Twitter will ask you to give a name to this new campaign, which you can start immediately or set a date. You will be able to target your audience based on keywords or reach people with specific interests or who are similar to followers of specific accounts. You can also limit your campaign to a specific location, devise, platform or gender. Twitter will ask you to set a daily amount spent and if you wish a total budget.

Promoted Account Campaign

What applies on the promoted tweets campaign applies on the account campaign as well. The only difference here is that Twitter will ask to target your audience by endering @usernames so you can reach users with interests similar to followers of any of those accounts, and add interest categories, that could increase potential reach.

In both cases you’ll get information about the estimated audience size and reach. You will also be able to keep track of your daily and total budget and billing history, through the menu bar on top. If you wish you can give access to more users to work with your account and edit the settings of your profile concerning the notification you receive about your campaign.

Advertising on Twitter can be useful for users that have just joined the platform and wish to promote their brand immediately. Something you should never forget is also that promoting your company and your products / services through ads should always be part of a planned online strategy.

So plan your campaign carefully and tell us what you think.
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