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Steps to follow after your website is online, Webmaster Tools, DMOZ and more

Building a website for your brand can be a long and complex process. No matter the platform and the coding part, there is content that has to be created and a lot of checks and fine-tuning to be done.

Which are the steps to follow after your website is online though? Putting your website on a web server and making sure it works, is not the last step to follow in the process of publishing your website.

Google Webmaster Tools

First, you will need to submit your site into Google's Webmaster Tools. This is a free ( as usual ) service from Google that will help you a lot with the technical aspects of your website. What it will do is :

  1. monitor your website for malware, changes, errors and more. 
  2. keep track of your website's presence within Google's servers
  3. show you information on how you were shown in search results, average positions e.t.c
  4. monitor your dynamic sitemaps
  5. show you information on how the Google Crawler visits your website
  6. give you tools for checking the authorship, structured data and more 
  7. let you add users and managers to that website so others can manage your site's settings
  8. let you change the Country targeting of your site so you can point to a specific country
  9. let you know about 404 or 503 pages that diminish your site's usability and much more 
To add your site into Google's Webmaster Tools, you will need to visit : and login to your Google Account. Than you will be presented with an input box to enter the url and title of your website. After that one, you will be asked to choose a verification method. Here, keep in mind that the file verification method required root ftp access to your site's main folder (htdocs, httpdocs e.t.c. ) but is the fastest one, once you upload the verification file that Google will send you, then you are ok. The other option is via DNS which can take up to 48 hours to propagate to your DNS and other DNS servers. 

Once you complete those steps you are into Google Webmaster Tools. Make sure after that, to : 
  1. add dynamic sitemaps for your website ( based on platform )
  2. tune the settings of your website based on the preferred domain name
  3. add your trusted colleagues or/and friends to be able to either see or/and manage your site 
  4. test your site's authorship and set your structured data via the webmaster tools ( labs ) 

Bing Webmaster Tools

Another tool like Google's Webmaster is Bing's Webmaster Tools, which basically does the same job, only this one is only about Microsoft's Bing Search engine whereas Google Webmaster Tools of course, is only about Google. 

To enter Bing's webmaster tools, visit and log in with your Microsoft ( or ) account. The process is almost the same with Google's Webmaster. Add a site, name it, get the verification file, upload it to FTP and then you are set. Here you can also add dynamic sitemaps and set up your site. One setting that is not present in Google's tool, is the one that let's you optimize when Bing's crawler visits your site during the day. 

DMOZ Directory

This the Open Directory Project, a database mainly in which search engines look for more info on the sites that are possible search results. DMOZ tries to maintain a quality database of sites that are not spam, not entirely ad-related and that contain interesting content. 

You can submit your site to DMOZ but make sure you are serious about it, DMOZ will accept no just sites. To submit your site to DMOZ, you can visit and start the submission process by selecting a category, then i.e. visit which will add your site to Computers->Graphics->Web->Templates, making sure you've first read 

Actually, keep on selecting categories until you get a link to your upper right corner that reads "Suggest URL". Keep in mind that it is very important for many search engines to be present to DMOZ. You can force Google and Bing not to check DMOZ for your site via including the tag <meta name="googlebot" content="noodp" /> to your site's HTML. For more search engines you can see more info here : 


Those services are essential and quite important for your website, three "must" for you after your website is up and running. Its important to note that those steps must only be take only on a live, final domain name and website, do not add your site to those services via its temp, test, propagation url or IP. 



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