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How is Google Analytics different from Google Webmaster Tools?

Two of the most important tools for each website is "Google Analytics" and "Google Webmaster Tools". Google Analytics is more known to the general public as its maybe the most popular free tool to monitor your website's traffic ( at least, it does a serious lot more than just that ) whereas webmaster tools is something most people don't know about.

For those who activated them both, there may come some confusion on the data each one provides. There are some terms common in both Analytics and Webmaster tools. For instant, there is an option called "Search Queries" in webmaster tools and there is an option "Keywords" for organic search in Google Analytics. Are those the same? Should those be the same?

The actual difference between Google Analytics and Google Webmaster Tools is the fact that :

- Google Analytics gathers data each time someone visits your website, only then is the "push" process activated and thus GA gets data about the visit

- Google Webmaster Tools presents the "image" of your site as Google servers know about it without having nothing to do with the visits, even if no one visits your site, you will still be getting Webmaster data

Google's Webmaster tools and how many times your site appeared in search results no matter if this resulted in a visit

So how to use both of them correctly? You will need to look into the parameters in each that matter. For instance, you will need to see the search queries in webmaster tools and the corresponding traffic in analytics and see if things look logical. You will need to check how many times and in which position you've shown in search results ( even if those did not end up to a visit ) and in analytics compare this to your visits.

Google Analytics gathers data AFTER a visit is made to your website

What is obvious is that you will need to be using both those tools. Each one can be used separately for different groups of users, for instance, marketeers may not need to see webmaster data whereas SEO consultants will find the webmaster tools data very very important.


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