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Creator Playbook: A guide for brand new YouTube users

Some YouTube users visit this platform only to search for funny videos, tips or to watch their favorite music clips. There is a huge difference when you’re using YouTube for personal entertainment and when you’re using it professionally.

YouTube is not just a site, that contains videos, it’s a social media platform with very specific abilities and great content and marketing possibilities. As a social media sitter/ manager you can always take advantage of this opportunity to promote your brand through multimedia content, but first you need to know how it works.

YouTube has created a Playbook specifically for users that are new to this platform and want to create and share quality content.

What is this Playbook thing?



YouTube tries to provide partners with a great resource that compiles important tips, best practices, and strategies to help you build your audience on YouTube. This creator playbook shares information helpful to your creative process, in order to help you take your channel to the next level.

The “Getting Started” Section


This section will give tips about how to captivate your audience, calls to action, write optimized titles, tags, and descriptions for your content, create high-quality, custom thumbnails for your videos, use annotations on your videos to increase viewership, engagement, and subscribers.

There are also info for regular scheduling, playlists, tent-pole programming (create, release, and/or package content that is themed around tent-pole events), analytics, paid and cross-promotion & collaboration.


The “Programming” Section

This section has to do with building a strategy that matches your channel, what type of content to produce
and how to publish and share it. It also provides a check list so you can make sure you follow each step to achieve the best results.


The “Optimization” Section

Optimization talks about making sure your videos reach the widest audience possible, the need to monitor performance on both a channel and video level and adjust your strategy as necessary. Optimizing your channel has to do with your channels’ name, description, icon, art, your featured and related channels, and the subscribed and unsubscribed view.



The “Community” Section

This tile is all about building a community around your channel from the ground up, recognizing the
contributions of individuals in the community, creating content, cross-promote and using Google Plus.



The “Resources” Section

This section will provide you a full collection of YouTube guides for music, sports, media companies, education and nonprofits, as well as a full with terms glossary.




The creator playbook is a really thorough and useful guide for users that want to manage a professional channel, create their own content and promote it. Give it a try at http://www.youtube.com/yt/playbook/  or download it and let us know what you think.

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