Skip to main content

Creator Playbook: A guide for brand new YouTube users

Some YouTube users visit this platform only to search for funny videos, tips or to watch their favorite music clips. There is a huge difference when you’re using YouTube for personal entertainment and when you’re using it professionally.

YouTube is not just a site, that contains videos, it’s a social media platform with very specific abilities and great content and marketing possibilities. As a social media sitter/ manager you can always take advantage of this opportunity to promote your brand through multimedia content, but first you need to know how it works.

YouTube has created a Playbook specifically for users that are new to this platform and want to create and share quality content.

What is this Playbook thing?

YouTube tries to provide partners with a great resource that compiles important tips, best practices, and strategies to help you build your audience on YouTube. This creator playbook shares information helpful to your creative process, in order to help you take your channel to the next level.

The “Getting Started” Section

This section will give tips about how to captivate your audience, calls to action, write optimized titles, tags, and descriptions for your content, create high-quality, custom thumbnails for your videos, use annotations on your videos to increase viewership, engagement, and subscribers.

There are also info for regular scheduling, playlists, tent-pole programming (create, release, and/or package content that is themed around tent-pole events), analytics, paid and cross-promotion & collaboration.

The “Programming” Section

This section has to do with building a strategy that matches your channel, what type of content to produce
and how to publish and share it. It also provides a check list so you can make sure you follow each step to achieve the best results.

The “Optimization” Section

Optimization talks about making sure your videos reach the widest audience possible, the need to monitor performance on both a channel and video level and adjust your strategy as necessary. Optimizing your channel has to do with your channels’ name, description, icon, art, your featured and related channels, and the subscribed and unsubscribed view.

The “Community” Section

This tile is all about building a community around your channel from the ground up, recognizing the
contributions of individuals in the community, creating content, cross-promote and using Google Plus.

The “Resources” Section

This section will provide you a full collection of YouTube guides for music, sports, media companies, education and nonprofits, as well as a full with terms glossary.

The creator playbook is a really thorough and useful guide for users that want to manage a professional channel, create their own content and promote it. Give it a try at  or download it and let us know what you think.

Enhanced by Zemanta


Popular posts from this blog

Enable AMD's Radeon Chill feature for all games.

Since 2014 AMD has been following the tradition of releasing new performance and usability features in their December driver, and 2016 was no exception. Among the myriad of new features and enhancements, was also one that passed almost unnoticed, called Radeon Chill.

Stemming from AMD's acquisition of HiAlgo earlier in 2016, it offers the possibility of huge power and thermal savings while gaming, by monitoring screen movement and adjusting the frame rate accordingly. There is even the claim that it could also reduce response times since the GPU is not occupied with rendering as often.

Its only issue: it's not global, and it's based on a white list of applications to function. But fear not, for we are here. Using a trick as old as operating systems themselves, you can try to make it work with every title. Let's see how to do that.
Step One: Activate Radeon Chill. Doing that is fairly easy. Right click on your desktop and select "Radeon Settings":

Then naviga…

Your first post in your Facebook Page, some simple tips

Many new pages are created on Facebook every day by brands that need to use the network for wither exposure or marketing or both. There are many small businesses that want to use Facebook and need to know about some initial tips to get started with their facebook page.

Facebook page management is no rocket science, but it can lead your brand to either a successful presence or nothing at all, if you don't pay attention to some details. You have to start with the basics. Your every-day process with your page is your posts, information you share on your page and your fans will see. First take a note that not all of your fans will see your post. Let's say you have 1000 fans, only about 10-15% of your fans are expected to actually see that post. What's important here is to make your post appealing so whoever sees it, will be able to engage with it, thus either comment, share or like it.

Take a look at our video for those tips :

Every time a Facebook user likes, share or commen…

Resident Evil 7 no stutter guide for 30 and 60 fps systems

The release of the last Resident Evil game has had us go from indifferent, to cautiously optimistic, to infatuated with one of the best releases in the series; a game on par with the couple of initial classics and the fourth instalment. Capcom decided to drop the third person over-the-shoulder perspective for this one and go with the first person camera, refreshing the whole series in the process. Make no mistake, this is one of the greats, and you owe it to yourself to at least try it out even if you aren't into horror games at all. Unlike other publishers, Capcom has been kind enough to provide a demo of the first hour of the game in Steam. Go ahead and try it.

The game itself is quite well optimized, as it is one of the initial PlayStation VR titles released and that means it has to adhere to specific latency requirements. The good news for PC gamers (sorry, no PC VR yet) is a 60fps target where most older GPUs and systems can have a proper experience. Unfortunately, the game …