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Build custom tabs for your facebook page with ShortStack

A brand's facebook page is an important part of the social media strategy. For the facebook page to be complete and full, custom tabs are required to be present. In those custom tabs, information about the company will be included, info that we don't want visitors to "lose" while its being pushed down in the timeline be newer posts. We'd like this part of info to be static, somewhere for the visitors to see and the best place to put those is inside custom tabs.



To build a custom tab, you either have to go into your own facebook application development, get an adequate hosting space and build the application to support such tabs, or choose from a variety of online third-party platforms via which you can build your custom tabs.

One of our favorite platforms is ShortStack and mainly because is easy to use and can let you create a custom tab really fast. It provides templated tabs you need only to edit, forms and a set of tools which are called "widgets" to add to a blank tab you may want to create yourself.



Also ShortStack tries to solve the problem that custom tabs are not rendered neither via facebook's mobile website nor native facebook applications for mobile. In such manner, you'd lose the incentive to create such tabs in the mobile world which would be a shame. ShortStack provides a "smart" url for each of your tabs which redirects to the tab inside facebook when requested via the browser and the tab's content with no facebook around it when requested via mobile.



The only glitch with ShortStack is that there is an X sum of all your page's likes for those you have installed tabs by shortstack in. Thus if you have 10 pages but you've installed tabs created with Short Stack only to 3 of them, the sum of the likes of those 3 has to be under 2000 for the free account. If you go above that, you will need to plan for a $35 montly fee to get an allowance for about 25.000. Still, its worth a try to get to know it.

Check out ShortStack here : http://www.shortstack.com/
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