Skip to main content

Your "ignorance" can be the "bliss" for a ... SEO expert [ true story ]

Search Engine Optimization is one of the hottest topics for website owners. Search engines performance is paramount for people that base a good part of their business operations on their web site. We all need to appear higher in the search results, mainly because that is where everyone searches for information on.

Search enging optimization process though is not clearly known to eveyone and while its not a deterministic or algorithmic process, its not clear what good and bad SEO is, surely at least to people that are not accustomed with that term.

The point of this article is to give you a true story as an example of what can happen when you don't know about what you are asking to be done on your website. SEO in particular, is a field a lot of people are saying a lot of different things at the same time. For instance, we met a website owner that needed to apply SEO to their website in order to appear higher in the search results coming from certain search queries.

The first step was to call an expert found on the web, a local one, in order to analyze the website and start optimizing it. After some time, what the expert's report said was that they added 2.000 links to about 1.500 other websites which linked to the customer's website. The report also said this would be more than enough, "optimized" was the word, for great performance.

To clear things up a little bit, what the "expert" did with the links, is indeed a part of SEO but must be followed by a lot of rules about where those links are, on what websites, how relative websites, how "clean" those websites are e.t.c. But there are really a lot more "rules" for SEO which work one together with another. No single rule can make the website explode in searches. So putting only links on those websites would never be enough, no matter if those were 2000 or 500.000 or even more.

Also, the website owner has to check on those links to see if actually those brought traffic to their website. What is the point of putting links to websites that will never generate traffic for your own? For instance, those 2.000 links could be applied in blogs and forum posts that were "ghosts" and would never have some of their readers click on those links. So how can this be checked? Of course via Google's Webmaster tool which provides a tool to check if those links are a) presend and b) generating traffic.

Back to our story, the first mistake the "expert" made was to only apply what is in SEO called "inbound links" as part of a link building process ( which is an important part of SEO ) and no other part of SEO, so already, no big impact was to be expected. Secondly, the expert said those links were active and workind, but what we saw on the webmaster tools, was that there were actualy 15 inbound links of which ( in conjuction with Google Analytics ) showed us that only 7 of those brought traffic back to the website.

So we come to our point, our urge to you, to go and read about what you are asking a professional to apply on your website. Why not read about SEO before you ask an offer for SEO upgrade? What is more, the best way to go about such "volatile" ideas like SEO ( and since you are not getting accustomed to it ) is to ask for more than one offers from different agencies or brands. This way you will be able to judge the divergence of prices so to know which one you should choose.

The problem was that this customer paid a considerable amount of money to that "expert" for basically... nothing.

We are not implying anything for the real SEO professionals out there. There are pros that can both inform you and help you with your website's SEO, also update your site in a way that it will perform great. But there are some who will try to take advantage of the fact that you don't know about SEO and what it includes. Be informed, at least a bit, before you go in and ask just anyone for SEO.


Popular posts from this blog

Enable AMD's Radeon Chill feature for all games.

Since 2014 AMD has been following the tradition of releasing new performance and usability features in their December driver, and 2016 was no exception. Among the myriad of new features and enhancements, was also one that passed almost unnoticed, called Radeon Chill.

Stemming from AMD's acquisition of HiAlgo earlier in 2016, it offers the possibility of huge power and thermal savings while gaming, by monitoring screen movement and adjusting the frame rate accordingly. There is even the claim that it could also reduce response times since the GPU is not occupied with rendering as often.

Its only issue: it's not global, and it's based on a white list of applications to function. But fear not, for we are here. Using a trick as old as operating systems themselves, you can try to make it work with every title. Let's see how to do that.
Step One: Activate Radeon Chill. Doing that is fairly easy. Right click on your desktop and select "Radeon Settings":

Then naviga…

Your first post in your Facebook Page, some simple tips

Many new pages are created on Facebook every day by brands that need to use the network for wither exposure or marketing or both. There are many small businesses that want to use Facebook and need to know about some initial tips to get started with their facebook page.

Facebook page management is no rocket science, but it can lead your brand to either a successful presence or nothing at all, if you don't pay attention to some details. You have to start with the basics. Your every-day process with your page is your posts, information you share on your page and your fans will see. First take a note that not all of your fans will see your post. Let's say you have 1000 fans, only about 10-15% of your fans are expected to actually see that post. What's important here is to make your post appealing so whoever sees it, will be able to engage with it, thus either comment, share or like it.

Take a look at our video for those tips :

Every time a Facebook user likes, share or commen…

Resident Evil 7 no stutter guide for 30 and 60 fps systems

The release of the last Resident Evil game has had us go from indifferent, to cautiously optimistic, to infatuated with one of the best releases in the series; a game on par with the couple of initial classics and the fourth instalment. Capcom decided to drop the third person over-the-shoulder perspective for this one and go with the first person camera, refreshing the whole series in the process. Make no mistake, this is one of the greats, and you owe it to yourself to at least try it out even if you aren't into horror games at all. Unlike other publishers, Capcom has been kind enough to provide a demo of the first hour of the game in Steam. Go ahead and try it.

The game itself is quite well optimized, as it is one of the initial PlayStation VR titles released and that means it has to adhere to specific latency requirements. The good news for PC gamers (sorry, no PC VR yet) is a 60fps target where most older GPUs and systems can have a proper experience. Unfortunately, the game …