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Your "ignorance" can be the "bliss" for a ... SEO expert [ true story ]

Search Engine Optimization is one of the hottest topics for website owners. Search engines performance is paramount for people that base a good part of their business operations on their web site. We all need to appear higher in the search results, mainly because that is where everyone searches for information on.



Search enging optimization process though is not clearly known to eveyone and while its not a deterministic or algorithmic process, its not clear what good and bad SEO is, surely at least to people that are not accustomed with that term.

The point of this article is to give you a true story as an example of what can happen when you don't know about what you are asking to be done on your website. SEO in particular, is a field a lot of people are saying a lot of different things at the same time. For instance, we met a website owner that needed to apply SEO to their website in order to appear higher in the search results coming from certain search queries.

The first step was to call an expert found on the web, a local one, in order to analyze the website and start optimizing it. After some time, what the expert's report said was that they added 2.000 links to about 1.500 other websites which linked to the customer's website. The report also said this would be more than enough, "optimized" was the word, for great performance.

To clear things up a little bit, what the "expert" did with the links, is indeed a part of SEO but must be followed by a lot of rules about where those links are, on what websites, how relative websites, how "clean" those websites are e.t.c. But there are really a lot more "rules" for SEO which work one together with another. No single rule can make the website explode in searches. So putting only links on those websites would never be enough, no matter if those were 2000 or 500.000 or even more.

Also, the website owner has to check on those links to see if actually those brought traffic to their website. What is the point of putting links to websites that will never generate traffic for your own? For instance, those 2.000 links could be applied in blogs and forum posts that were "ghosts" and would never have some of their readers click on those links. So how can this be checked? Of course via Google's Webmaster tool which provides a tool to check if those links are a) presend and b) generating traffic.

Back to our story, the first mistake the "expert" made was to only apply what is in SEO called "inbound links" as part of a link building process ( which is an important part of SEO ) and no other part of SEO, so already, no big impact was to be expected. Secondly, the expert said those links were active and workind, but what we saw on the webmaster tools, was that there were actualy 15 inbound links of which ( in conjuction with Google Analytics ) showed us that only 7 of those brought traffic back to the website.

So we come to our point, our urge to you, to go and read about what you are asking a professional to apply on your website. Why not read about SEO before you ask an offer for SEO upgrade? What is more, the best way to go about such "volatile" ideas like SEO ( and since you are not getting accustomed to it ) is to ask for more than one offers from different agencies or brands. This way you will be able to judge the divergence of prices so to know which one you should choose.

The problem was that this customer paid a considerable amount of money to that "expert" for basically... nothing.

We are not implying anything for the real SEO professionals out there. There are pros that can both inform you and help you with your website's SEO, also update your site in a way that it will perform great. But there are some who will try to take advantage of the fact that you don't know about SEO and what it includes. Be informed, at least a bit, before you go in and ask just anyone for SEO.

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