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A simple beginner's guide to on-site Search Engine Optimization

On-site SEO ( Search Engine Optimization ) is one of the two parts of a complete SEO upgrade of your website. On-site SEO means all the "rules" you need to follow as far as your content is concerned and all the "gizmos" you have on your site. There is also the off-site SEO which is basically about how your site connects to the world. Both parts are important with the on-site SEO being a bit more important in the beginning.


Content is the king

So, there are quite a few tips to follow so to make your website be a bit more of content quality so to have a good chance of ranking high in relevant searches. Keep in mind that the most critical parameter of scoring high in SEO nowadays is content, its quality and density, its simplicity and its originality. To cut a really long story short, plagiarism and content copy-pasting will not help your site go well. Stuffing your site with keywords will not make any difference in Google, copying ang copying hot content from around the web so to have a lot of different topics which are really hot, will not do you much good. On the other hand, creating original content, dense as far as its concept is concerned, clear and readable and lengthy enough, will bring you traffic.

A method to follow

Although SEO is like a science, complex and to be taken over by professionals, you can start with a few tips to help you when creating content for your blog or e-commerce website so no to lose momentum. In this article, I will give you some tips and a way of thinking.

Your website has many pages

If it is an e-shop with i.e. 100 products, then your website has at least 100 pages. The term "Website" is very different from the term "page". Your website has a lot of pages. You need to think each page as a different one and apply SEO on each one differently.

Think of three concepts

Think of one to three concepts each page talks about. For instance, those can be "t-shirt","orange","rock music". Those should be the "juice" of what the page shows and talks about. Now jot down those three contepts for each one of your pages. Its important those three not to be the same for more than one page on your site. Now, you need to go to the next step.

Your page titles really matter

One of the most impostant places where search engines look for those concepts, is the page's title. A tip here is to try and include all those concepts as above, in the page's title and at the end, your website's name. For instance, a nice title about the page above would be "Orange Rock Music T-Shirt - myTshirtShop.wtv". Now, as far left as something is on the title, the better.

Your page's url and address are important too

As you did with your title, you should do with your page's address on the browser, which is called "url". Your url should contain only things that describe your page and not words like "this","that","I","them" e.t.c. For instance, a nice url for the product above would be "http://myTshirtShop.wtv/products/t-shirts/orange-rock-music.html" and this is because it contains all the concepts you decided, its SEF ( search engine friendly ) and not numbers and signs like id=344&productid=344 e.t.c. Make sure that there are no duplicate urls in your site.

Your page's meta description

You should write a short paragraph that describes your page, each one of your page differently, containing the three concepts you decided. Do not make the mistake of copying and pasting some part of your text in your meta description. Your meta description should be unique, not some part of the text, should contain the concepts and also should not be the same in more than one page site-wide.

Your page's meta keywords

As in your meta description, your keywords should contain those concepts too. Its would be a mistake to put keywords in that represent different variations of your keywords. Just those concepts will do. Use up to 9 keywords per page and keep in mind that Google does not even look at those, but other search engines still do.

In the first paragraph of your text and a few times more

You should have those three concepts in the first paragraph of your text. Also, you should have those no more than 5% of the rest of your text. Make sure your text is longer than 300 words and that is formed as an outline, using Sub-headings and H2, bold text, underlines e.t.c. Format your text to help the visitor read the text easier.

Coming from Google

After you do all those, you need to apply some more tech if you have an existing website, like 301 redirects, rewrite rules and more. Also, you then must add your website to Google's Webmaster tools and Bing Webmaster as well. Then you need to take a look at your "Content Keywords" in the webmaster tools ( take a look at our article about this ). Also take a deep read at Google's paper for SEO here : https://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf

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