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Companies shouldn’t focus only on money, but also on people. What’s important to the fans, is to get a personal answer to their comment/message/tweet, rather than an automated and apathetic respond. Don’t shy away from engagement with your audience, publish content that encourages sharing and seek loyalty. Social media is not about numbers, is about setting goals and building a reputation.
Here are some tips in order to encounter your fans and turn a seemingly negative situation to your advantage..