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Social media have not only changed the online marketing game, but also created new job options and opportunities around the globe. The complexity and resources needed for brands to be a part of the social media game, forced companies to hire people to handle the brand's online presence. Some companies also have dedicated teams of experts to run their social media campaigns, advertisements and interaction with the users.
The Social SitterIt is probably the job of the future, not a future far away, but rather the very near future. If you are an expert on social media and both their technical and marketing aspects, then you can become a "social sitter". Coming from the meaning of "baby sitter", a social sitter is the person to handle and manage a company's social presence. This person is the one to plan and apply posting, manage comments, run the multi-channel campaigns, monitor advertisements, answer to users' messages, change the graphics, pass on information and promotions to the fans of the brand in social media.
Its not an easy job, being a social sitterCertainly, not everyone can become a social sitter. Most brands make the mistake to think that any internet user, facebook user or twitter user, can be a social sitter. It is not so apparent. Also, most users think that once they know how to post, how to upload a photo and how to handle likes, shares and comments, they are ready to become a sitter and manage a brand. It requires a little more than this though.
Being a social sitter means and requires a few more talents of the person to run the company's social presence :
- the sitter must be in sync with the company and its strategy for the weeks ahead. In that manner ...
- the social sitter should visit and be inside the company here and there, in order to coordinate with the marketing managers
- the social sitter must be, most of all, social. This person is to talk to people, to be able to handle good and bad comments, to be able to spread the word of the company around the networks
- he/she must know all the aspects of the platforms, to know how to handle a bug in i.e. facebook, to know how to work around privacy settings, to know what will happen when i.e. a user shares something from the page
- he/she must be aware that in social media, people are there to see interesting stuff and not be bombed with promotions all the time
- he/she must know how to interpret statistics and insights some social media platforms like facebook provide in order to be able to make the managers understand where they "social-media-ly" stand
- he/she must accept that a smartphone connected to the internet must always be around and that is because users will send messages, comment on posts e.t.c. and someone must be there to manage those actions that need management
So how to become a social sitter
There is no school for such profession yet and there will not be a school to tell you how. The web and thus social networks too, are a place of information, cool and interesting stuff. Its really a representation of the real life with some game-changing differences. For instance, what you say on social networks can be left there forever, whereas what you say in real life, may be forgotten in a few days.
To become a social sitter, make sure you know how to technically use the platforms around. There is a lot of them though, facebook, twitter, google+, pinterest, instagram, linkedin, blogs, foursquare, reddit, digg and much more. You need to choose some and become an expert on those.
Learn how to behave correctly on social media, read articles and see what people suggest. You cannot re-invent the wheel unless you have a killer marketing idea you want to implement. Also, keep in mind that you will need to suggest actions to your managers. To do that, you need to know what is going on around the social media map of the world. Be in touch of what is coming, new tools and platforms upgrades and figure out ways to use those before they even go live.
Once you become a social sitter
The world will then be open to you. It only comes down to how smart you are using the social networks for the brand you manage online. Keep in mind that you cannot manage a lot. Every brand will need its own strategy and planning, so i.e. managing 20 brands is not a realistic scenario when at the same time managing only one, may not be what you need money-wise.
Managing social media is something you can do from your living room. Not so long ago, there was interenet marketing with blogs and sites, articles, videos e.t.c. Now its social networks ( combined with the "older" players ) and there are ( and will be ) a lot more brands that need to be there too, along with brands that need to be there in better ways that other brands and for that, they will need you ( social sitters ) to manage the new market they are to enter.