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Hashtags in social discovery and how to use them ... properly

New to social networks? Struggling to get followers on twitter, likes on facebook, people talking about your page or people liking your photos on instagram? Well, you may consider ( apart from everything else in social strategy ) a better use for hashtags.

Hashtags, or in the common language #, are used to include your post - tweet - photo in an ongoing ( most probably ) conversation in each social network. Thus, using #eurovision in twitter, will ( most probably ) include your tweet in the ongoing global conversation about "eurovision".

Anatomy of a hashtag post or tweet

Its really very simple, let's see a few examples and skip the theory :

  • Example 1 : #eurovision  : will talk about "eurovision" 
  • Example 2 : #formula1  : will talk about "formula1" 
  • Example 3 : #babygot bad  : careful, will only talk about "babygot" and not bad. 

Note : The topic of the conversation you are about to enter by using the hashtag, is what comes to the right side of the hashtag and as long as it does not contain spaces or special characters. Thus :

  • Example 4 : #baby_got_bad : will talk about "baby_got_bad" 

Be polite with hashtags

Well, imagine someone coming close to you and saying, "Party, disco, tonight, friends, George, we will go to the party tonight at George's house to listen to disco music with our friends", that's awkward right? Its the same with hashtags really.

People in facebook, twitter and more, use hastags like this :

  1. #music #eurovision #night #contest I am watching eurovision right now
  2. I am excited about eurovision #music #eurovision #night #contest 
  3. #music#eurovision#night#contest sooooo escited 

Ok, number one and two we can live with, not very much, but we can. Number three is utterly hilariously wrong. To start with, nobody can ready this #music#eurovision#night#contest, also there is a high chance that the platform ( facebook, twitter, instagram or google+ ) will not understand exactly what hashtags you are meaning to use so it will not include your post there and it will be a waste of time.

Bottom line, try to mix the hashtags with your text in a nice, readable and meaningful way. Try something like :

I am excited tonight to watch #eurovision #night with some nice #music in this year's #contest

This is much much better, not only are you included in the conversations about "eurovision", "music", "night" and "contest" but also this is something people can ready easily and does not look like a spamming effort.

Also, try not to post photos in facebook or twitter ( or the other social networks ) only using hashtags int he text of the photo, it looks like you are trying to spam people. Use some "humanized" text and include hashtags inside the text, to make your post look better, more "quality" stuff.

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