Skip to main content

Effective Social Marketing: Help your content and increase your ROI

Social Media Marketing Hub and Spoke Infographic
Social Media Marketing Hub and Spoke Infographic (Photo credit: DigitalRalph)
Nowadays, most Companies and Brands have with no doubt a strong presence in social media’s world, maintaining and managing at least a Facebook Page and a Twitter account. But is the range of action and impact for social reaching its potential? What is social media’s ROI (Return on Investment)? How can a Brand break through the clutter and communicate with fans/ customers/ audience? Well, here are some tips to help and guide you through social media’s cruel world.

Market your Marketing with Social Media

The concept of using marketing to promote your marketing is also the best possible case for using social media. Your posts and content shouldn’t be about keeping it real, but focusing on keeping it relevant. If your social media informs more often than it promotes, you're on the right track. Keep in mind that you can break through the clutter by being useful and not by being louder.  Keep original content flowing.
Social media becomes now your marketing database. You can identify your customers, target specific groups or individuals, understand the fans you already have and uncover the ones you don’t.

Social Media’s ROI

Today most companies are pleased with an “F” – Friends, Fans, or Followers. But social media can offer so much more..
With customers using a “social log-in” on sites, a new stream of “big data” is gathering magnitude – what people like. By letting your customers involve in the product decision making, by liking or commenting and suggesting, you generate a prospect list ahead of product availability, and build momentum for a product even before it’s offered for sale. You can even use customer comments language in crafting promotional marketing communication around the sale.

Social Media Equals Information Overload

Every user in the social media world is constantly being overloaded with information. In a web place where the internet is full of everything and everyone is busy, is it the right choice to try to make some noise?
Concerning marketing, everyone seems to pick the “noisy road”. Although, customers receive at least 5,000 marketing messages per day. Isn’t it wiser to prevent your brand from getting lost in marketing overload?
The problems with information overload are many, but the solution is simple, your story, told by you, in a memorable way, the same way writers create their characters. Or even better.. show, don’t tell! Social Media users prefer and respond more to posts that contain multimedia. In a web world where no one has time to read word by word, give your fans the information you want them to have,  as simple and coherent as possible.

Social platforms can offer deep audience insights, through user’s actions and post content, insights for segmentation and targeting, which will help you increase the reach and engagement of your fans.


Enhanced by Zemanta

Popular posts from this blog

Enable AMD's Radeon Chill feature for all games.

Since 2014 AMD has been following the tradition of releasing new performance and usability features in their December driver, and 2016 was no exception. Among the myriad of new features and enhancements, was also one that passed almost unnoticed, called Radeon Chill.

Stemming from AMD's acquisition of HiAlgo earlier in 2016, it offers the possibility of huge power and thermal savings while gaming, by monitoring screen movement and adjusting the frame rate accordingly. There is even the claim that it could also reduce response times since the GPU is not occupied with rendering as often.

Its only issue: it's not global, and it's based on a white list of applications to function. But fear not, for we are here. Using a trick as old as operating systems themselves, you can try to make it work with every title. Let's see how to do that.
Step One: Activate Radeon Chill. Doing that is fairly easy. Right click on your desktop and select "Radeon Settings":

Then naviga…

Your first post in your Facebook Page, some simple tips

Many new pages are created on Facebook every day by brands that need to use the network for wither exposure or marketing or both. There are many small businesses that want to use Facebook and need to know about some initial tips to get started with their facebook page.

Facebook page management is no rocket science, but it can lead your brand to either a successful presence or nothing at all, if you don't pay attention to some details. You have to start with the basics. Your every-day process with your page is your posts, information you share on your page and your fans will see. First take a note that not all of your fans will see your post. Let's say you have 1000 fans, only about 10-15% of your fans are expected to actually see that post. What's important here is to make your post appealing so whoever sees it, will be able to engage with it, thus either comment, share or like it.

Take a look at our video for those tips :

Every time a Facebook user likes, share or commen…

Resident Evil 7 no stutter guide for 30 and 60 fps systems

The release of the last Resident Evil game has had us go from indifferent, to cautiously optimistic, to infatuated with one of the best releases in the series; a game on par with the couple of initial classics and the fourth instalment. Capcom decided to drop the third person over-the-shoulder perspective for this one and go with the first person camera, refreshing the whole series in the process. Make no mistake, this is one of the greats, and you owe it to yourself to at least try it out even if you aren't into horror games at all. Unlike other publishers, Capcom has been kind enough to provide a demo of the first hour of the game in Steam. Go ahead and try it.

The game itself is quite well optimized, as it is one of the initial PlayStation VR titles released and that means it has to adhere to specific latency requirements. The good news for PC gamers (sorry, no PC VR yet) is a 60fps target where most older GPUs and systems can have a proper experience. Unfortunately, the game …