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Effective Social Marketing: Help your content and increase your ROI

Social Media Marketing Hub and Spoke Infographic
Social Media Marketing Hub and Spoke Infographic (Photo credit: DigitalRalph)
Nowadays, most Companies and Brands have with no doubt a strong presence in social media’s world, maintaining and managing at least a Facebook Page and a Twitter account. But is the range of action and impact for social reaching its potential? What is social media’s ROI (Return on Investment)? How can a Brand break through the clutter and communicate with fans/ customers/ audience? Well, here are some tips to help and guide you through social media’s cruel world.

Market your Marketing with Social Media

The concept of using marketing to promote your marketing is also the best possible case for using social media. Your posts and content shouldn’t be about keeping it real, but focusing on keeping it relevant. If your social media informs more often than it promotes, you're on the right track. Keep in mind that you can break through the clutter by being useful and not by being louder.  Keep original content flowing.
Social media becomes now your marketing database. You can identify your customers, target specific groups or individuals, understand the fans you already have and uncover the ones you don’t.

Social Media’s ROI

Today most companies are pleased with an “F” – Friends, Fans, or Followers. But social media can offer so much more..
With customers using a “social log-in” on sites, a new stream of “big data” is gathering magnitude – what people like. By letting your customers involve in the product decision making, by liking or commenting and suggesting, you generate a prospect list ahead of product availability, and build momentum for a product even before it’s offered for sale. You can even use customer comments language in crafting promotional marketing communication around the sale.

Social Media Equals Information Overload

Every user in the social media world is constantly being overloaded with information. In a web place where the internet is full of everything and everyone is busy, is it the right choice to try to make some noise?
Concerning marketing, everyone seems to pick the “noisy road”. Although, customers receive at least 5,000 marketing messages per day. Isn’t it wiser to prevent your brand from getting lost in marketing overload?
The problems with information overload are many, but the solution is simple, your story, told by you, in a memorable way, the same way writers create their characters. Or even better.. show, don’t tell! Social Media users prefer and respond more to posts that contain multimedia. In a web world where no one has time to read word by word, give your fans the information you want them to have,  as simple and coherent as possible.

Social platforms can offer deep audience insights, through user’s actions and post content, insights for segmentation and targeting, which will help you increase the reach and engagement of your fans.


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